Online Reputation Management
Your Business Only Has ONE Chance To Make A Good Impression!
Everything you do or say these days has the potential to end up on the internet. The world of George Orwell’s book 1984 is far more of a reality than any of us care to admit. However, it is possible to control the way we are seen on the internet, at least to some extent, through online reputation marketing (ORM). This involves monitoring what is said or seen about a person, brand or company on the web, encouraging the visibility of positive information, and suppressing any negatives.
Monitoring Your Online Reputation
Basic internet reputation management begins with careful monitoring of all mentions on the internet. This means keeping careful track of search engine results for key terms like your name, address, company name or brand name. Anywhere that your name could show up is a place that needs to be monitored, not just Google. Remember that there are all the social networks and other search engines that can turn up different results.
The Basics of Building a Good Reputation Online
As you go about building your reputation online, there are three basic keys to remember:
- Regularly post positive content. You need to make sure that the information you want the world to see is the content most visible on the internet. Regularly publishing your own content in a variety of places increases your visibility online and lets people know who you are and what values or messages you represent.
- Keep your private information private. The best defense against any future problems online is to keep private information hidden from public eyes. Either don’t post that type of information online in the first place, or check your privacy settings everywhere to make sure you are limiting who can see your details.
- Deal quickly with any negative information. If you do find that there is something inappropriate, nasty or unflattering about you out on the web, you’ll have to counteract it quickly. Don’t let a piece of negative content get entrenched in people’s minds or, even worse, go viral on the ‘net.
How Can Webfective Help?
While hiring a reputation marketing service is similar to hiring any professional consultant, you need to be extra cautious. Your reputation is on the line, so you need to be totally confident in their abilities. An inexperienced consultant can cause more harm than good, so make sure you do your research thoroughly and know what you’ll be getting for your money. Our experienced staff will make sure your business gets maximum value and results for managing your online reputation!
Call us today at 616-723-0119 to setup your FREE consultation